Manage how your products appear on Google

Merchant Center is a free tool that enables retailers to add product information and data so that their products can appear across Google surfaces.

After you add your products, you can use your Merchant Center account to manage your product inventory across Google and get personalised reports and insights on product performance, trends and competitor benchmarks.

If you use Shopify, WooCommerce, PrestaShop or another supported e-commerce platform, you can automatically add your products to Google when you link your e-commerce shop to your Merchant Center account. Any future changes that you make to products are automatically synced to Google.

If you don’t use a supported platform, Google can automatically add products from your website or you can manually add your product offerings via a file or spreadsheet, or by entering individual products.

No. Google helps customers find your products and your shop. When they are interested in buying from you, they visit your website and go through your checkout process like any other website visitor. You decide how to deliver the products.

When you’re ready, you can promote your products with Performance Max, our paid advertising campaigns that use Google AI to reach the right customers at the right time. You stay in full control of your budget and only pay when someone engages with your ad.

Troubleshoot with ease by visiting Google Merchant Center Help. Fix common issues, understand how to measure your results, and more.