Sign in with Google Reach millions of shoppers on Google for free
Make it easy for potential customers to find your business on Google. Add your business and products to Google Search, Maps, YouTube and more with a free Merchant Center account.
Add your business and products to Google in a few easy steps
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Add your products to Google
Add your products to Google Search, Maps, YouTube and more with a Merchant Center* account. Stand out to customers by providing details on shipping, discounts, and user ratings.
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Create a free Business Profile
If you have a physical store, you can create a free Business Profile to add it to Google Search and Maps. Include essential business information and add your in-store inventory to get discovered by local shoppers.
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Get personalised insights
Get access to holistic reports that can show you how customers find your business on Google and which products drive the most traffic to your site.
Connect with customers on Google
Get discovered by local shoppers
Stand out online and turn people who find you on Google Search and Maps into new customers with a free Business Profile. You can edit your operating hours, reply to reviews, add photos, and show what products are in stock at your store.
Showcase your products to online shoppers
With Merchant Center, your products can appear for free across Google surfaces when users search for your business or products. Once a customer clicks, you can direct them to your online store, or to a physical location to complete their purchase.
Get valuable insights about your performance
Make more data-driven decisions with personalised reports about your business, products, and customers. Understand your key performance metrics, like store visits, which products sell the best, and more.
Boost sales with paid advertising
When you’re ready, you can promote your business and products with Performance Max**, our powerful advertising campaigns powered by Google AI. You stay in full control of your budget and only pay when someone engages with your ad.
Success stories we love
“It was super easy to set up our Merchant Center account and upload our products to Google Search”
Derek Reynolds Co-founder, Root Science
“Our Google Business Profile allows us to showcase deals, what is great about our shop, and amazing reviews. This definitely helps our business grow. Search and Shopping Ads and the Google Business Profile are immensely valuable.”
Tara Butler, Co-owner, Cypress Sweets
Get your business and products on Google today
* If you are in the European Economic Area, the United Kingdom or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Please find more information at Google Merchant Center Help website.
** In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
** In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.