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Google Play Apps & Games

Google Play Apps & Games

Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.

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Importance of building your game community in Southeast Asia and India

Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region.

Dec 19, 20237 min read

Importance of building your game community in Southeast Asia and India

Dec 19, 20237 min read

Get ready for Google I/O

From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online.

Apr 27, 20232 min read

Get ready for Google I/O

Apr 27, 20232 min read

4 Tips for Finding and Engaging Mobile Players in the US

Here are 4 tips that could help your mobile game enter and grow in the US market.

Apr 12, 20234 min read

4 Tips for Finding and Engaging Mobile Players in the US

Apr 12, 20234 min read

Succeed with US Hispanic gamers

The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma

Oct 20, 202210 min read

Succeed with US Hispanic gamers

Oct 20, 202210 min read

Data and Insights Into Mobile Gamers in Western Europe

This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…

Jul 1, 20226 min read

Data and Insights Into Mobile Gamers in Western Europe

Jul 1, 20226 min read

Best practices for bringing PC and console games to mobile

Tools and tips to take games from PC or console to mobile and discover new audiences.

Jun 8, 202211 min read

Best practices for bringing PC and console games to mobile

Jun 8, 202211 min read

Becoming a Sustainability-Aware App or Game

Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.

Apr 8, 20227 min read

Becoming a Sustainability-Aware App or Game

Apr 8, 20227 min read

5 ways in which top app developers make the most of Play Billing

Improving reach, retention and relationships with your users

Apr 7, 20226 min read

5 ways in which top app developers make the most of Play Billing

Apr 7, 20226 min read

Go Global at Ramadan

Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan

Mar 23, 20227 min read

Go Global at Ramadan

Mar 23, 20227 min read

Insights into working with game publishers

Part 1: Learnings from game publishers in APAC

Mar 9, 20224 min read

Insights into working with game publishers

Mar 9, 20224 min read

Understanding Games that Retain

This blog was co-authored by Robbie Hopkins and Sarah Everitt.

Feb 7, 20228 min read

Understanding Games that Retain

Feb 7, 20228 min read

Experiment with localized items and characters

Driving payer conversion in India and Southeast Asia — part 3 of 4

Nov 5, 20215 min read

Experiment with localized items and characters

Nov 5, 20215 min read

Best practices for launching a sequel to your mobile game

Advice from 3 leading game studios on navigating the challenges of launching a sequel

Sep 30, 20219 min read

Best practices for launching a sequel to your mobile game

Sep 30, 20219 min read

Diversify app revenue with hybrid monetization

Trends and tips on how to apply hybrid business models to your apps

Sep 22, 20218 min read

Diversify app revenue with hybrid monetization

Sep 22, 20218 min read

How battle passes can boost engagement and monetization in your game

Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers

Sep 9, 20218 min read

How battle passes can boost engagement and monetization in your game

Sep 9, 20218 min read

Insights into Latin America’s $3.5 Billion Mobile Games Market

This article is part of a partnership between Newzoo and Google.

Jul 24, 20217 min read

Insights into Latin America’s $3.5 Billion Mobile Games Market

Jul 24, 20217 min read

Engaging players and unlocking spend in Spanish speaking Latin America

7 tips for successful games in Mexico, Colombia, Chile, and Peru

Jul 15, 20218 min read

Engaging players and unlocking spend in Spanish speaking Latin America

Jul 15, 20218 min read

Increase engagement and distribution using local events and holidays

Driving payer conversion in India and Southeast Asia — part 2 of 4

Jun 28, 20216 min read

Increase engagement and distribution using local events and holidays

Jun 28, 20216 min read

Converting to an in-app purchases led revenue model

Discover the 3-step strategy BitMango used to diversify its revenue streams

Apr 21, 20215 min read

Converting to an in-app purchases led revenue model

Apr 21, 20215 min read

Demystifying Chinese languages in the app world

Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…

Apr 20, 20214 min read

Demystifying Chinese languages in the app world

Apr 20, 20214 min read

Supercharge your mobile games business with Firebase

Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…

Mar 29, 20215 min read

Supercharge your mobile games business with Firebase

Mar 29, 20215 min read

Seamless multi-platform app development with Flutter

Discover how Flutter supports creating beautiful experiences on any device.

Mar 25, 20218 min read

Seamless multi-platform app development with Flutter

Mar 25, 20218 min read

Google Play subscriptions boost engagement for games

Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.

Mar 19, 20215 min read

Google Play subscriptions boost engagement for games

Mar 19, 20215 min read

Implementing the 4 UX design principles

Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…

Mar 17, 20218 min read

Header image of illustrated phone with charts on screen

Mar 17, 20218 min read

UX tips to optimize in-app purchases in games

etermax shows how simple improvements can help drive revenue

Mar 12, 20214 min read

UX tips to optimize in-app purchases in games header

Mar 12, 20214 min read

Importance of building your game community in Southeast Asia and India

Importance of building your game community in Southeast Asia and India

Importance of building your game community in Southeast Asia and India

Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region.

Dec 19, 20237 min read

Get ready for Google I/O

Get ready for Google I/O

From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online.

Apr 27, 20232 min read

4 Tips for Finding and Engaging Mobile Players in the US

4 Tips for Finding and Engaging Mobile Players in the US

Here are 4 tips that could help your mobile game enter and grow in the US market.

Apr 12, 20234 min read

Succeed with US Hispanic gamers

Succeed with US Hispanic gamers

The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma

Oct 20, 202210 min read

Data and Insights Into Mobile Gamers in Western Europe

Data and Insights Into Mobile Gamers in Western Europe

This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…

Jul 1, 20226 min read

Best practices for bringing PC and console games to mobile

Best practices for bringing PC and console games to mobile

Tools and tips to take games from PC or console to mobile and discover new audiences.

Jun 8, 202211 min read

Becoming a Sustainability-Aware App or Game

Becoming a Sustainability-Aware App or Game

Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.

Apr 8, 20227 min read

5 ways in which top app developers make the most of Play Billing

5 ways in which top app developers make the most of Play Billing

Improving reach, retention and relationships with your users

Apr 7, 20226 min read

Go Global at Ramadan

Go Global at Ramadan

Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan

Mar 23, 20227 min read

Insights into working with game publishers

Insights into working with game publishers

Part 1: Learnings from game publishers in APAC

Mar 9, 20224 min read

Understanding Games that Retain

Understanding Games that Retain

This blog was co-authored by Robbie Hopkins and Sarah Everitt.

Feb 7, 20228 min read

Experiment with localized items and characters

Experiment with localized items and characters

Driving payer conversion in India and Southeast Asia — part 3 of 4

Nov 5, 20215 min read

Best practices for launching a sequel to your mobile game

Best practices for launching a sequel to your mobile game

Advice from 3 leading game studios on navigating the challenges of launching a sequel

Sep 30, 20219 min read

Diversify app revenue with hybrid monetization

Diversify app revenue with hybrid monetization

Trends and tips on how to apply hybrid business models to your apps

Sep 22, 20218 min read

How battle passes can boost engagement and monetization in your game

How battle passes can boost engagement and monetization in your game

Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers

Sep 9, 20218 min read

Insights into Latin America’s $3.5 Billion Mobile Games Market

Insights into Latin America’s $3.5 Billion Mobile Games Market

This article is part of a partnership between Newzoo and Google.

Jul 24, 20217 min read

Engaging players and unlocking spend in Spanish speaking Latin America

Engaging players and unlocking spend in Spanish speaking Latin America

7 tips for successful games in Mexico, Colombia, Chile, and Peru

Jul 15, 20218 min read

Increase engagement and distribution using local events and holidays

Increase engagement and distribution using local events and holidays

Driving payer conversion in India and Southeast Asia — part 2 of 4

Jun 28, 20216 min read

Converting to an in-app purchases led revenue model

Converting to an in-app purchases led revenue model

Discover the 3-step strategy BitMango used to diversify its revenue streams

Apr 21, 20215 min read

Demystifying Chinese languages in the app world

Demystifying Chinese languages in the app world

Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…

Apr 20, 20214 min read

Supercharge your mobile games business with Firebase

Supercharge your mobile games business with Firebase

Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…

Mar 29, 20215 min read

Seamless multi-platform app development with Flutter

Seamless multi-platform app development with Flutter

Discover how Flutter supports creating beautiful experiences on any device.

Mar 25, 20218 min read

Google Play subscriptions boost engagement for games

Google Play subscriptions boost engagement for games

Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.

Mar 19, 20215 min read

Header image of illustrated phone with charts on screen

Implementing the 4 UX design principles

Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…

Mar 17, 20218 min read

UX tips to optimize in-app purchases in games header

UX tips to optimize in-app purchases in games

etermax shows how simple improvements can help drive revenue

Mar 12, 20214 min read

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