X Media Literacy Action Plan

The X Help Center is a comprehensive online resource designed to empower users with the tools, information, educational resources, and guidance needed to help navigate the X platform effectively and responsibly.

X’s Rules and Policies are designed to promote a safe and healthy environment for public conversation. The policies cover various areas, including but not limited to safety, privacy, authenticity, and platform integrity.

X developed the X Ads policies, which promote transparency, restrict misleading content, and encourage critical evaluation of ads. Users are also provided with an in-app tool directly accessible from the relevant ad, providing information on why they are seeing the ad. More information can be found on the How X Ads work help page.

X’s Authenticity policy aims to foster genuine interactions, safeguard the integrity of public conversation, and maintain user trust. This policy provides clear guidance and tools to enhance media literacy. 

X further addresses misleading content through Community Notes, a crowdsourced fact-checking feature that allows contributors to add contextual notes to posts, providing additional information or corrections. More information can be found on the About Community Notes on X help page.

Our enforcement principles are grounded in human rights, taking a holistic approach towards freedom of expression by developing a broad range of remediations, with a particular focus on education, rehabilitation, and deterrence. More information can be found on Our approach to policy development and enforcement philosophy and Our range of enforcement options help pages. Our Global Transparency Report covers a broad array of content moderation efforts in line with our enforcement philosophy. 

X is committed to providing greater transparency and increasing users’ awareness about the content users see on our Platform. More information can be found on the Recommender Systems help page. In addition, X provides users with a variety of tools to manage and control their online experience on our Platform. More information can be found on Our approach to recommendations help page.

X makes available easy-to-use and easily accessible reporting channels to report both content and accounts that violate X’s Rules and Policies, as well as potentially illegal content. Several education resources available on the Help Center clearly explain how to report and flag content, including the Report violations and Reporting content in the EU help pages.

Content labels are valuable tools to allow for informed decision-making by users on whether to engage with content. 

• Sensitive content labels: X applies warning labels for sensitive content, which require users who have chosen in their settings to not see sensitive content to click through an interstitial to view it. 

• Restricted reach labels: Where appropriate, X will restrict the reach of posts by making the post less discoverable on X. Users will see a visible label on these posts. 

At X, checkmarks and labels distinguish different types of accounts, like the grey checkmark denoting government or multilateral organizations or officials. These labels support our core value of transparency. Detailed information can be found on the About profile labels and checkmarks help page.