MarketCast’s advertising and brand research and measurement solutions are trusted by 80 percent of Ad Age’s top ad spenders.

Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.

Data Science + Primary Research

Data Science

Fandom

Primary Research

Solutions

MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.

MarketCast is rethinking how traditional brand health and tracking research is done. Our next-generation approach fuses consumer behavioral data with longitudinal research to connect the dots between brand and business performance.

MarketCast supports the biggest movie and streaming releases on the planet. Our fan-focused testing and research helps programmers, creators, and marketers fine-tune creative, pinpoint audiences, and hone overall marketing campaigns to win at the box office, streaming, and beyond.

Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns. Our Attribution Solutions let brands determine whether their advertising is reaching its intended audience and driving the right outcomes, from sales lift and subscriber acquisition to tune-in.

Our team of social scientists and strategists unpack the societal and cultural trends influencing how consumers think, feel and behave. We transform these data points into actionable insights to optimize marketing strategies, shape brand perceptions, and fuel new product innovations.